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S-a intamplat la DMY International Design Festival 2010.
Fantastic! Un WOW cu majuscule

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Credits & Description:

Type of entry: Product & Service
Category: Fast Moving Consumer Goods
Advertiser: INBEV
Product/Service: BEER

Agency: DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Javier Campopiano (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Patricio Del Sante (Del Campo Nazca Saatchi & Saatchi)
Art Director: Carlos Muller / Bruno Tortolano / Juan Pedro Porcaro (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani / Camilo Rojas / Patricio Martinez (Del Campo Nazca Saatchi & Saatchi)

Production Company: Primo (Primo)
Editing Company: Cinecolor (Cinecolor)
Music Company: Supercharango (Supercharango)
Director: Primo (Primo)
Photographer: Leandro Fillol ()
Executive Account Director: Lorena Pascual (Del Campo Nazca Saatchi & Saatchi)
Booth Designer: Ad Production (Ad Production)

Describe the brief from the client: As new beer brands appear in the Market, Andes, the leading beer in Mendoza, Argentina – wanted to find a new way to connect with consumers, which are mostly men.

The objective: To increase brand preference through an innovative proposal.
The result:  More happy men at bars, less broken up couples. And most important, brand preference increased by 10 points.

Describe the creative solution to the brief/objective.
The situation: Men love going to bars to drink beer with friends.
The problem: Girlfriends. They hate it when men go to bars to drink beer with friends.
The solution: Andes Teletransporter.

Soundproof booths placed in the main bars of Mendoza, Argentina.
These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.
Describe the results in as much detail as possible.
Word of mouth was immediate.
*Within a week the Teletransporter was the talk of the town across the province of Mendoza.
*In only two months it received 6 million visits on YouTube.
*Every minute there was a new Tweet on the case.
*Up to this moment there are 871000 blogs that talk about the Andes Teletransporter.
*The action was picked up by the National and International media.
*The InBev group considered it the best marketing action in the last two years on a global scale.
*Most importantly brand preference increased by 10 points.
The commercial titled ANDES TELETRANSPORTER was done by DEL CAMPO NAZCA SAATCHI & SAATCHI advertising agency for Andes (InBev company) in Argentina. It was released in the June 2010. Business sector is Alcoholic drinks.

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Discutii despre proiectul designer-ului Aleksey Goryainov:
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juisez intelectual si ma manifest gregar cand constat ca tot nemtii sunt piua-intai. Pai de ce nu, atata timp cat dau lectii de arta, fizica, chimie, matematica si sport. Cam tot ce-i trebuie omului veacului 21.

Kollektiv Turmstrasse, trupa germana de electro- synth- industrial- minimal- ambient- jedoch. Descendenti din Kraftwerk, ca deh, de-acolo incepe muzica electronica, au gasit ce-a mai artistica transformare in vizual al unui bit gol, anost, pe acordul unei viori sintetizate. Si au reusit un vizual excelent, oferind un basm plin de talc si reflexii emotionale. Poveste pe care o poti spune oricarui om, indiferent de varsta. Dar mai bine o arati, e mult mai patrunzatoare.

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In fapt, proiectul se bazeaza pe arta vizuala (destul de noir) avand o coloana sonora cu sunete care vibreaza pe frecvente joase, psihedelice, menite sa destabilizeze energiile interioare, sa creeze emotii puternice.

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