Type of entry: Product & Service
Category: Fast Moving Consumer Goods
Advertiser: INBEV
Product/Service: BEER
Agency: DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Javier Campopiano (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Patricio Del Sante (Del Campo Nazca Saatchi & Saatchi)
Art Director: Carlos Muller / Bruno Tortolano / Juan Pedro Porcaro (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani / Camilo Rojas / Patricio Martinez (Del Campo Nazca Saatchi & Saatchi)
Production Company: Primo (Primo)
Editing Company: Cinecolor (Cinecolor)
Music Company: Supercharango (Supercharango)
Director: Primo (Primo)
Photographer: Leandro Fillol ()
Executive Account Director: Lorena Pascual (Del Campo Nazca Saatchi & Saatchi)
Booth Designer: Ad Production (Ad Production)
Describe the brief from the client: As new beer brands appear in the Market, Andes, the leading beer in Mendoza, Argentina – wanted to find a new way to connect with consumers, which are mostly men.
The objective: To increase brand preference through an innovative proposal.
The result: More happy men at bars, less broken up couples. And most important, brand preference increased by 10 points.
Describe the creative solution to the brief/objective.
The situation: Men love going to bars to drink beer with friends.
The problem: Girlfriends. They hate it when men go to bars to drink beer with friends. The solution: Andes Teletransporter.
Soundproof booths placed in the main bars of Mendoza, Argentina.
These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.
Describe the results in as much detail as possible.
Word of mouth was immediate.
*Within a week the Teletransporter was the talk of the town across the province of Mendoza.
*In only two months it received 6 million visits on YouTube.
*Every minute there was a new Tweet on the case.
*Up to this moment there are 871000 blogs that talk about the Andes Teletransporter.
*The action was picked up by the National and International media.
*The InBev group considered it the best marketing action in the last two years on a global scale.
*Most importantly brand preference increased by 10 points.
The commercial titled ANDES TELETRANSPORTER was done by DEL CAMPO NAZCA SAATCHI & SAATCHI advertising agency for Andes (InBev company) in Argentina. It was released in the June 2010. Business sector is Alcoholic drinks.
lumea semnelor este mult mai prezenta decat vrem noi sa vedem.
evident, pentru cei care lucreaza cu semne grafice e groaznic… adica, e super-hyper job: sa castigi bani prin a crea un simbol vizual, care sa fie si mai evident decat ceea ce intalneste deja in piata, pe categoria sa de consumatori.
branding
agentura H5 stie foarte bine comunicare vizuala. H5 a creat si videoclipuri cu componente de neuro-marketing pentru Alex Gopher (clipul de mai jos), Massive Attack, Goldfrapp, Röyksopp…
o noua viziune despre arhitectura si design, despre unghiuri de filmare si lumina, randari si modelare in 3D.
Jos palaria Alex Roman. Ne-am fi dorit sa ne laudam ca esti român.
A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects
are already-built spaces. Sometimes in an abstract way. Sometimes surreal.
Credits:
CG
|Modelling – Texturing – Illumination – Rendering| Alex Roman
POST
|Postproduction & Editing| Alex Roman
MUSIC
Sequenced, Orchestrated & Mixed by Alex Roman (Sonar & EWQLSO Gold Pro XP)
Sound Design by Alex Roman
Based on original scores by:
.Michael Laurence Edward Nyman. (The Departure)
.Charles-Camille Saint-Saëns. (Le Carnaval des animaux)
Directed by Alex Roman
Done with 3dsmax, Vray, AfterEffects and Premiere.
EDIT: Original MP4 torrent if you’re interested. Thanks to Brennan
S-a mutat la Coasta de Vest când era tânăr, în prezent avand reşedinţa la nord de Seattle, Washington.
Cariera sa profesională ca un designer şi ilustrator a început în Seattle, în 1961, intrerupta de un tur al datoriei de militar prin Vietnam cu pusca de asalt. Inapoiat la vatra, Eric a fost angajat ca designer de Naramore, Bain, Brady & Johanson (o firmă naţionala de arhitectură). Mai târziu, el a lucrat cu departamentul de arheologie la Universitatea Cambridge ca illustrator de situri arheologice în Franţa, Grecia, Israel şi Anglia.
Revine in State si lucreaza ca ilustrator si iconograf freelancer.
gratiei amfitrioanei noastre ne vom vedea din nou la hulsta studio si vom bea un vin rosu (cine vine cu el) si se vor palmui idei cu vorbe despre viziuni si concepte, despre ceea ce nu stim dar visam, despre ce ne dorim si nu putem aplica.
Idei si vorbe despre design interior (speaker: se_cris), despre scenografie de film (invitat permanent “ingerul” Gigi Preda), despre culoare in viata cotidiana (speaker: burcolor), despre orice (oricine).
Hai la barfa specializata, hai sa ne relaxam sambata, 28 nov. 2009. De dimineata, la cafea aburinda 10.00 pana seara tarziu la 22.00. Meritam mai mult dar sa nu exageram…
