Credits & Description:

Type of entry: Product & Service
Category: Fast Moving Consumer Goods
Advertiser: INBEV
Product/Service: BEER

Agency: DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Javier Campopiano (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Patricio Del Sante (Del Campo Nazca Saatchi & Saatchi)
Art Director: Carlos Muller / Bruno Tortolano / Juan Pedro Porcaro (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani / Camilo Rojas / Patricio Martinez (Del Campo Nazca Saatchi & Saatchi)

Production Company: Primo (Primo)
Editing Company: Cinecolor (Cinecolor)
Music Company: Supercharango (Supercharango)
Director: Primo (Primo)
Photographer: Leandro Fillol ()
Executive Account Director: Lorena Pascual (Del Campo Nazca Saatchi & Saatchi)
Booth Designer: Ad Production (Ad Production)

Describe the brief from the client: As new beer brands appear in the Market, Andes, the leading beer in Mendoza, Argentina – wanted to find a new way to connect with consumers, which are mostly men.

The objective: To increase brand preference through an innovative proposal.
The result:  More happy men at bars, less broken up couples. And most important, brand preference increased by 10 points.

Describe the creative solution to the brief/objective.
The situation: Men love going to bars to drink beer with friends.
The problem: Girlfriends. They hate it when men go to bars to drink beer with friends.
The solution: Andes Teletransporter.

Soundproof booths placed in the main bars of Mendoza, Argentina.
These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.
Describe the results in as much detail as possible.
Word of mouth was immediate.
*Within a week the Teletransporter was the talk of the town across the province of Mendoza.
*In only two months it received 6 million visits on YouTube.
*Every minute there was a new Tweet on the case.
*Up to this moment there are 871000 blogs that talk about the Andes Teletransporter.
*The action was picked up by the National and International media.
*The InBev group considered it the best marketing action in the last two years on a global scale.
*Most importantly brand preference increased by 10 points.
The commercial titled ANDES TELETRANSPORTER was done by DEL CAMPO NAZCA SAATCHI & SAATCHI advertising agency for Andes (InBev company) in Argentina. It was released in the June 2010. Business sector is Alcoholic drinks.

Primii 27 inscrisi vor primi un semn de carte inedit.

Sambata, 19 decembrie 2009, de la ora 14:30 incepe switch-gift party.

Fiecare invitat participa cu cate un cadou simbolic de cca.5 euro si va pleca acasa cu cadoul de cca.5 euro facut de altcineva!

Toata voia buna va fi completata cu filmul care incepe de la ora 16:00…si multe alte surprize!

Nu ratati evenimentul! Vom fi extrem de bucurosi sa petreceti si voi alaturi de echipa noastra!

echipa hülsta studio si prietenii

Un designer coreean a inventat un pix care combina culorile prin 3 surse de cerneala. Are cartus de r (red), g (green) si b (blue). Iar darele pe care le lasa prin simpla functie de ‘print’ este evident combinarea cernelurilor. Ce reproduce? Oooooooh! aici e frumusetea uneltei. Are un senzor care scaneaza obiecte si apoi interpreteaza in interiorul sau ce culoare trebuie reprodusa.

Color picker pen functioneaza simplu. Si ca orice inventie are adepti si detractori.

surse: aici si aici (10x Jox 4 Hint!)

1. James Randolph Adams

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.

2. Milton Glaser

The real issue is not talent as an independent element, but talent in relationship to will, desire and persistence.

3. Charles Eames

Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic).

4. Douglas Adams

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

5. Milton Glaser

To design is to communicate clearly by whatever means you can control or master.

6. John Maeda

If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.

7. Kate Krebs

Waste is a design flaw.

8. Clement Mok

Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

9. John D. Berry

Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.

10. Jorge Frascara

Good graphic design solutions to communication problems can improve the flow of information in society and, therefore, substantially and positively affect education, social well-being and the daily enjoyment of life. In addition, good graphic design solutions can also have a positive economic impact.

11. David Hockney

Art has to move you and design does not, unless it’s a good design for a bus.

12. Scott Adams

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

13. Freeman Thomas

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

14. Milton Glaser

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

15. Stanley Morrison

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new fount to be successful, it has to be so good that only very few recognize its novelty.

16. Jenaiha Woods

Design is the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation of creativity.

17. Jeffery Veen

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.

18. Adrian Frutiger

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

19. Jan Tschichold

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

20. Massimo Vignelli

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

21. Zuzana Licko

The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.

22. Adrian Frutiger

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

23. David Carson

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

24. Alexander Gelman

Any good typeface can be completely destroyed when misused or extensively overused. Helvetica seemed to sustain a beating like no other. Still fresh, still popular, Helvetica is king.

25. Paola Antonelli

Designers may be the true intellectuals of the future.

26. Erik Adigard

Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.

27. Steff Geissbuhler

I have never designed a logotype without first trying it in Helvetica. It is still the most versatile, classic and readable of all typefaces.

28. Michael Ian Kaye

What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand.

29. Massimo Vignelli

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

30. Roi James

Great design is all about details. With innovative material selection, sensible construction techniques and modern aesthetics one can craft a unique design language that sets a new standard.

31. Frederic W. Goudy

Anyone that would letterspace blackletter would steal sheep.

32. Eric Gill

There are now about as many different varieties of letters as there are different kinds of fools.

33. Wolfgang Weingart

Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn’t like them.

34. Luke Wroblewski

Visual organization is the deliberate prioritization of meaning within a visual design. It’s the process of applying the principles behind perception – how we make sense of what we see – to illuminate relationships between content and actions.

35. Jeff I. Richards

Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.

36. Serge Zuev

The original idea makes design distinctive, function makes it work and quality adds value.

37. Don Newgren

Design is intelligence made visible.

38. John Maeda

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

39. Paul Rand

It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling.

40. Linda van Deursen

Grids do not exist in a vacuum. They exist in relation to the content. We never start with a grid. We start with an idea which is then translated into a form, a structure.

41. Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.

42. Richard Grefé

Design is the intermediary between information and understanding.

43. Nolan Bushnell

The ultimate inspiration is the deadline.

44. George Santayana

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.

45. Hans Hofmann

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

46. Jon Franklin

Simplicity, carried to an an extreme, becomes elegance.

47. Edward R. Tufte

Confusion and clutter are the failure of design, not the attributes of information.

48. C.W. Ceram

Genius is the ability to reduce the complicated to the simple.

49. Jim Jarmusch

Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery – celebrate it if you feel like it.

50. Robin Mathew

Design is where science and art break even.

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(originalul aici). Ma ispiteste o leapsa. Sau o simpla curiozitate: care e parerea ‘romaneasca’. Atentie, subiectul nu este design romanesc!

Mottoul meu este “Designul este mai intai pentru oameni apoi pentru produs”. Deci, cred ca este mai mult uman decat real.

Apreciez pozitiva alegerea Ambasadei pentru (re)cunoasterea brandului BoConcept, pentru ca a fost o reusita din punct de vedere organizatoric, amfitrionii ridicandu-se peste asteptarile tuturor. Aflat acolo gratie invitatiei pe care sotia mea a primit-o (reprezentand interesele de protocol ale unei companii daneze), am asistat la un show fashion interesant, urbano, cu o denumire bizara pentru un eveniment axat pe design de mobilier, “Simptome nomade” al designerului Lucian Broscatean.

In fine, in afara de “garderoba nomadului” (care nu se afla in sifonierul dlui ambasador) am mai discutat despre mobilierul celor de la BoConcept: living, storing, dining, sleeping, working si accesorii inspirate. Colectia 2009. Un design fara limite creative dar si fara cunostinte despre putintele financiare ale contribuabilului romanesc.

Mai multe date despre aceasta marca aflati in website lor si aveti informatii despre livrare si montaj, ingrijirea mobilierului, informatii despre produse in general si unde se vor mai deschide noi magazine de prezentare. Una peste alta, fin, interesant si

Inchei cu sloganul acestora, pentru ca sunt de acord 100%: “Noi iubim functia”.

Cu permisiunea lui Marius, voi arata ca se poate face car-design din frageda pruncie: “Inainte sa desenez masina pe calculator incep cu o schita pe hartie. Incep sa-mi imaginez intreaga forma a masinii in minte, sa o vad in spatiu, dupa aceea o desenez pe calculator in Paint. Nu scanez, pt ca nu am cu ce… In Paint incep de obicei cu botul masini, de cele mai multe ori incep cu grila de radiator, specifica modelelor mele, tot desenul il execut din linii drepte, curbe si cercuri. Apoi continui cu forma rotii din fata trag o linie dreapta pana-n spate, fac ce-a de a doua roata din spate. Dupa aceea continui cu restul masini, adica cu capota, parbrizul, usile si spatele masini.
Acum incep sa intru in detalii, adica jantele, discurile de frana, interiorul masini, farurile, camerele video de retrovizualizare. Iar la final o colorez. De cele mai multe ori schita de pe hartie nu coincide cu desenul facut pe calculator, mai apar modificari la forma masinii in general, dar nu foarte mari. Dupa ce am facut toate cele spuse mai sus introduc desenul intr-un program de desen, eu folosesc Jasc Paint Shop Pro 9, unde fac luciul masini cu Light and Darken, luminile de la faruri tot Light and Darken, dupa aceia fac un background, apoi pun emblema, numele masini si semnatura.”

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Despre cine vorbim? Despre el: “Ma numesc Gruia Titus Marius, autoporeclit si Komb, dupa denumirea masinilor pe care le desenz, nascut pe data de 7 Martie 1991. Totul a inceput de cand era sa ma nasc in masina in drum spre spital, de atunci o pasiune puternica pentru masini izvoreste in mine. Cum apucam hartie si creionul incepam sa desenez masini.

Hobby-urile mele sunt evident sa desenez, in special masini, ascultand muzica rock, sa ma uit pe tv la emisiunile auto si sa ma joc Need For Speed, pe calculator. Visul meu este sa ajung sa realizez in realitate modelele pe care le desenez. Stiu ca este un drum lung si greu pana acolo, dar voi face tot posibilul sa ajung pana acolo.”

Avand in vedere ‘prospetimea’ lui Komb, sa ii uram cale lunga si succese! Felicitari!

La aceasta categorie se poate scrie (evident) despre ambalaje, etichete, modele tridimensionale (aici, doar creativitatea este limitata de imaginatie). Combinatiile unice de design 3D flexibil si rapid plus tehnicile decorative sunt apanajul expertilor in design de produs.

Formarea de cat mai multi specialisti in design a devenit o necesitate si in RO, pt ca o mare parte a arhitectilor se specializaza in domeniul design-ului (design interior, design de produs, grafic-design sau publicitate).

Necesitatea acestor specialisti este impusa de piata.

Dorim ca aceasta categorie sa se adreseze designerilor liberi in exprimare, precisi, fara restrictii creative, cu tehnici de decorare avansate, inginerilor creativi si cititorilor intuitivi.