Primii 27 inscrisi vor primi un semn de carte inedit.

1. James Randolph Adams

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.

2. Milton Glaser

The real issue is not talent as an independent element, but talent in relationship to will, desire and persistence.

3. Charles Eames

Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic).

4. Douglas Adams

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

5. Milton Glaser

To design is to communicate clearly by whatever means you can control or master.

6. John Maeda

If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.

7. Kate Krebs

Waste is a design flaw.

8. Clement Mok

Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

9. John D. Berry

Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible.

10. Jorge Frascara

Good graphic design solutions to communication problems can improve the flow of information in society and, therefore, substantially and positively affect education, social well-being and the daily enjoyment of life. In addition, good graphic design solutions can also have a positive economic impact.

11. David Hockney

Art has to move you and design does not, unless it’s a good design for a bus.

12. Scott Adams

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

13. Freeman Thomas

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

14. Milton Glaser

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

15. Stanley Morrison

Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new fount to be successful, it has to be so good that only very few recognize its novelty.

16. Jenaiha Woods

Design is the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation of creativity.

17. Jeffery Veen

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.

18. Adrian Frutiger

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

19. Jan Tschichold

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

20. Massimo Vignelli

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

21. Zuzana Licko

The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.

22. Adrian Frutiger

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

23. David Carson

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

24. Alexander Gelman

Any good typeface can be completely destroyed when misused or extensively overused. Helvetica seemed to sustain a beating like no other. Still fresh, still popular, Helvetica is king.

25. Paola Antonelli

Designers may be the true intellectuals of the future.

26. Erik Adigard

Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.

27. Steff Geissbuhler

I have never designed a logotype without first trying it in Helvetica. It is still the most versatile, classic and readable of all typefaces.

28. Michael Ian Kaye

What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand.

29. Massimo Vignelli

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

30. Roi James

Great design is all about details. With innovative material selection, sensible construction techniques and modern aesthetics one can craft a unique design language that sets a new standard.

31. Frederic W. Goudy

Anyone that would letterspace blackletter would steal sheep.

32. Eric Gill

There are now about as many different varieties of letters as there are different kinds of fools.

33. Wolfgang Weingart

Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn’t like them.

34. Luke Wroblewski

Visual organization is the deliberate prioritization of meaning within a visual design. It’s the process of applying the principles behind perception – how we make sense of what we see – to illuminate relationships between content and actions.

35. Jeff I. Richards

Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.

36. Serge Zuev

The original idea makes design distinctive, function makes it work and quality adds value.

37. Don Newgren

Design is intelligence made visible.

38. John Maeda

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

39. Paul Rand

It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling.

40. Linda van Deursen

Grids do not exist in a vacuum. They exist in relation to the content. We never start with a grid. We start with an idea which is then translated into a form, a structure.

41. Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.

42. Richard Grefé

Design is the intermediary between information and understanding.

43. Nolan Bushnell

The ultimate inspiration is the deadline.

44. George Santayana

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.

45. Hans Hofmann

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

46. Jon Franklin

Simplicity, carried to an an extreme, becomes elegance.

47. Edward R. Tufte

Confusion and clutter are the failure of design, not the attributes of information.

48. C.W. Ceram

Genius is the ability to reduce the complicated to the simple.

49. Jim Jarmusch

Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery – celebrate it if you feel like it.

50. Robin Mathew

Design is where science and art break even.

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(originalul aici). Ma ispiteste o leapsa. Sau o simpla curiozitate: care e parerea ‘romaneasca’. Atentie, subiectul nu este design romanesc!

Mottoul meu este “Designul este mai intai pentru oameni apoi pentru produs”. Deci, cred ca este mai mult uman decat real.

In dreapta auzi: urmareste pattern-ul “x”; in stanga se spune: urmeaza procedurile “y”. Altii iti spun sa iti urmaresti instinctul cand citesti ‘brief’-ul. Fa schite in clipa in care ti-a venit o idee. Plonjeaza intre creativi si pune-o de-un ‘brainstorming’ pana dimineata… uda cu alcool, ca descreteste mintea si deruleaza limba… orice idee pune-o pe hartie… maine va iesi ceva, cu siguranta! 

Si totusi, revin la intrebare: cu sau fara reguli de creatie? la creatie… 

Eu zic ca depinde de cel care concepe. Totul depinde de talent, experienta, iluminare… Desi nu ma intereseaza regulile (doar cand le fac, sic!) accept cateva dintr-o suita, fara sa specific care sunt acelea si nici ordinea lor: 

1. Nu folosi mai mult de trei culori. 
2. Scapa de tot ce nu este absolut necesar. (imi dau seama ca ar trebui sa exemplific… dar nu! nu o voi face!) 
3. Alege tipul de font lizibil, uşor si pentru un copil si pentru un batran 
4. Logo-ul trebuie să fie reconoscibil (sa-l poti identifica usor)  
5. Creaza o formă sau aspect unic pentru logo-ul 
6. Ignora complet ceea ce părinţii tăi şi / sau soţul / soţia cred despre design-ul pe care tocmai l-ai prezentat 
7. Un logo bun, pare atrăgător doar daca trei (3) persoane neavizate il identifica din mai multe propuneri
8. Nu combina elemente din alte logo (si apoi sa pretinzi ca e original si sa iei o poala de bani pentru unicitate si creativitate; merge doar o singura data teapa asta)
9. Nu utiliza clipart! în nici-un caz! Nu fi boulean /văcăroaie cineva o să se prinda (dacă tot persişti in plagiat)
10. Logo-ul ar trebui să arate bine în alb si negru 
11. Asigura-te că logo-ul este recunoscut chiar si atunci când inversat cromatic (in negativ). 
12. Asigura-te ca logo-ul este recunoscut, atunci când il redimensionezi. 
13. În cazul în care logo-ul conţine o pictogramă sau simbol precum şi logotype, acestea să se completeze unul pe celălalt. 
14. Evitaţi recente tendinţe in Logo Design (surpriza! unele sunt fecale, altele suberbitati… )
15. Pe bune! nu utiliza efecte speciale (decat daca sunt exclusiv pentru a vinde acest logo, sa-l ambalezi frumos, pentru a incanta ochiul beneficiarului cand ii propui; altfel, nu folosi gradienti, umbre, reflecţii, fante de lumină etc) 
16. Cand ii prezinti propunerea, incadreaza logo-ul într-un pătrat 
17. Evita detaliile complicate. 
18. Luaţi în considerare si unde va fi prezentata propunerea 
19. Invoca sentimente încredere si cutezanta  
20. Esti constient ca nu vei crea ul logo perfect? ok! atunci continua! 
21. Ai citit brief? Nu are? OK, fa-ti unul. Logo-ul trebuie să aibă legătură cu ceea ce-l reprezintă. 
22. Dintr-o fotografie nu se face un logo 
23. Trebuie să vă surprindeti beneficiarul cu prezentarea. 
24. Nu folosiţi mai mult de două fonturi. 
25. Fiecare element de logo-ul trebuie să fie aliniat. Logo trebuie sa fie echilibrat.
26. Logo-ul trebuie să arate solid, fara elemente grafice nesigure
27. Intotdeauna alege funcţia peste inovare. A doua zi il vei finisa mai bine. Acum, lasa-l asa! (hihihi, greu nu!?)
28. În cazul în care numele de marcă este memorabil, ataseaza discret elementul grafic; ‘cuvantul’ va fi locomotiva recunoasterii, iar grafica va fi doar un vagon cu combustibil
29. Logo-ul ar trebui să fie recunoscut chiar si atunci când este oglindit (invers).
30. Chiar si companii mici au nevoie de logo-uri mari, evidente 
31. Creaza variaţii. Versiunile monocrome, duotone sau in alta linie cromatica vor avea mai multe sanse sa le percepi mai bine, sa le vezi defectele, sa le retusezi.
32. Logo-ul trebuie să fie uşor de descris. 
33. Apuca-te de o schita, ai multe idei si le vei uita; foloseste hârtie şi creion înainte de lucru la computer. 
34. Păstreaza un design simplu. Iti vei lua reprosuri ca esti ‘minimalist’ ca nu e in tendinta… lasa-i in pace!
35. Vezi sa nu faci logo-ul sa fie distractiv. Nimeni nu rade de blazonul nimanui. 
36. Incearca sa fi onest la reprezentarea grafica. Nu-ti iese din prima… mai incearca…
37. Ai invatat despre Atentie, Interes, Dorinta, Convingere, Actiune ? Astea trebuie sa se intersecteze subtil in logo creat de tine. 

Habar n-am daca mai sunt si altele… adica, mai sunt, fireste. Cam atat imi amintesc ca se propaga ca legi fundamentale prin diverse forme de comunicare si includem aici si blogareala, reviste de specialitate, studii de caz (insight)… 

Who needs the rules?  

Daca ai exemple clare, trimite-ne la link-ul tau. Spor!

DA! Umorul este apanajul supravietuitorilor.

Se verifica dimensiunile, se converteste la curbe textul, se verfica separarea pe culori, se arunca un ou-ochi pre-press apoi se trimite on network pt RIP-ureala. Puteti servi alaturi de un vin bun de la client service.

Adpress – Good appetite!